Crafting beautifully simple creative to bring brands to life
Crafting beautifully simple creative to bring brands to life
The challenge: To create a disruptive insurance start-up brand that aims to become synonymous with scale-ups and growth companies as the insurance parter of choice.
Capsule is an insurance partner to innovative, ambitious ‘scale-up’ businesses - we call this proposition ‘Next-level thinking’. The brand brings to life the proposition through all touch points from tone of voice through to the visual identity. A unique brand marque called the ‘Level device’ mimics the brand typographic headline treatment and the concept of enabling clients to scale-up. The visual style is distinctive and confident shown through the minimal use of colour and whitespace. Bold. Ambitious. Beautiful.