Crafting beautifully simple creative to bring brands to life
Crafting beautifully simple creative to bring brands to life
The challenge: Rebrand and design packaging for Naissance, an ethical global business on a mission to find better ways to do things.
Creative: the ‘N’ monogram is an evolution of their existing identity, designed to be more reflective of the brand positioning ‘Discovering Better’ and the youthful target audience. Paired with a vibrant colour palette this ethical brand is brought to life with simplicity and clarity for all its product ranges. The ‘Made by you’ range with single pure ingredients is numbered and categorised to enable customers to create their own products, setting it apart from the pre-formulated ‘Made for you’, which are expertly crafted blends. The design retains a youthful charm with layered typography for one range and vibrant organic illustrations for the other.