Rare & Pasture

The challenge: To create a distinctively joyful brand to sell organic, high welfare, artisan quality charcuterie online and to wholesale.

To bring the joy of charcuterie to everyone we have developed a characterful brand. The R&P stamp is used to signify quality. Together with hand drawn typography, vibrant colour palette and rustic illustrations we bring to life the high quality ingredients and exceptional taste of the flagship Frankfurter range. The brand has flexibility for a premium look and feel whilst retaining its joyful character for specially selected products.

Enjoy a free smile with every bite!