Crafting beautifully simple creative to bring brands to life
Crafting beautifully simple creative to bring brands to life
The challenge: refresh a postgraduate accommodation brand and website to attract mature students based in London.
Creative: GradPad is more than just accommodation, it offers postgraduates an inspiring living and working space in a comfortable, high tech, secure environment giving them a place to thrive. The visual style brings to life GradPad as a collaborative hub where like-minded people study, live and knowledge-share making it a genuine ‘Home for ideas’. Using authentic people and environment photography, stylish colour palette, sophisticated typography and elegant details a new visual style was created. The fully responsive website puts the user at its heart with strong calls to action, iconography and a seamless online booking process.