Crafting beautifully simple creative to bring brands to life
Crafting beautifully simple creative to bring brands to life
The challenge: design a 25th anniversary annual report celebrating the strength and financial success of a leading UK business.
Creative: Greenergy is the number one supplier of road fuel in the UK, with a developing global presence. Having worked with the client for several years from a rebrand through to annual reports there was plenty of background to draw on to create this special edition. Inspired by connected infrastructure, streamlined processes and pipes, a bold and graphical 25 year emblem was crafted. Supported by stylised illustrative graphics to capture the business model, the end result is a beautifully executed report. Additionally, the emblem and supporting assets lent themselves to application across a range of marketing assets - from truck vinyls to annual reports.