Fourpure

The challenge: turning a home brew by brothers Tom & Dan Lowe into a national craft beer brand.

Creative: the love for craft beer acquired from their many adventures is at the heart of what inspires the Lowe brothers to brew. The travel stamp and iconic wheatsheaf identity channels this passion into an exciting and authentic identity. The label designs hint at airport IATA codes with a bold and earthy colour palette, ticket-styled typography, authenticity stamp and signature of head brewer. As the brewery grew this developed into mass production of core variants into cans where the designs took a bolder approach by bringing to life these places of inspiration (California, Munich and New York) through bespoke illustration. The identity earned them a place on the shelves of mainstream supermarkets.